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Jar of Coins

Peer-To-Peer Fundraising

Peer-to-peer fundraising is when individuals organize personal campaigns to collect donations from their peers. These fundraisers can include asking for donations via crowdfunding, throwing occasion-specific fundraisers (like birthdays fundraisers), and participating in events like team fun runs.

Red Velvet Cake

How Does Peer-To-Peer Fundraising Benefit Nonprofits?

Peer-to-peer fundraising benefits nonprofits by expanding their reach past their own contact lists and into the networks of others. Donors have direct access to friends, family members, coworkers, and other peers that may have never heard of your organization. By creating a peer-to-peer fundraising campaign, nonprofits get exposure to people they may have otherwise never reached. Those advocating and soliciting donations for your cause do more than just raise money on behalf of your organization; their vocal, public support increases brand awareness for your mission.

Peer-To-Peer Fundraising Examples

Collecting donations through peer-to-peer fundraising requires engaging your audience (or in the case of peer-to-peer fundraising, the audiences of those leading campaigns). While online fundraising can be very effective, it is also worthwhile to explore all of your peer-to-peer fundraising options. Here are some examples of possible peer-to-peer fundraising ideas:

  • Athletic Events

  • Bake Sale

  • Corporate Sponsors

  • Donation Drives

  • Live Seminars

  • Friendly Competitions

  • Holiday Parties

Peer-To-Peer Fundraising Strategies

Set your fundraisers up for success.
Choose the right peer-to-peer fundraising platform.

  • Fundraisers will be eager to get to work on your behalf, but they may need some tools and support along the way.

  • Set your fundraisers up for success by providing them with materials like pre-written copy, images, & videos they can push out to their peers, and fundraising letter templates.

  • Individual fundraising pages – Fundraisers will use individual fundraising pages to make updates, upload pictures and videos, and post content to their social media platforms.

  • A central campaign page – The central campaign page will be used to keep track of the progress of the campaign overall. This can be used to post a leaderboard of top fundraisers, track overall donations, and communicate with fundraisers as a group.

  • Communication features – In addition to the central campaign page, you will also need ways to communicate with individual participants. You should be able to send direct messages and share documents, and fundraisers should be able to easily communicate back.

Bottom Line

Peer-to-peer fundraising is a way to raise money with the help of friends and family. Peer-to-peer fundraising offers organizations increased exposure, and in turn, more donations.

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